Agencies in Detroit have been working hard to produce a campaign to encourage young and creative people to consider the city as a place to live and work. The project 'Selling Detroit' is an upfront and intent way to help Detroit attract business and talent.
This initiative,sponsored by the Time Inc. unit of Time Warner involves advertising agencies: Essence, Fortune, Money, Sports Illustrated, Time and related Web sites to develop campaigns in the Detroit area. Visitors of their websites will be able to vote on this contest for their favorite campaign starting Monday.
Other agencies taking part in the contest are the Troy office of Leo Burnett, part of the Publicis Groupe, with a campaign starring a local celebrity and Kid Rock!