Jim Beam bourbon and Operation Homefront are teaming up to build a "Salute Soldiers with the Spirit of America" program that includes a contest to thank members of the military with VIP sporting/music event experiences.
Jim Beam is encouraging legal-age friends and family to nominate military service members age 21 or older for the chance to win the VIP package trips. Through June 21, the spirits brand is accepting nominations through JimBeam.com and it's Facebook page.
The grand prize winners and their nominated service members will receive packages that include transportation/accommodations and "special treatment and exclusive access" to one of four events during 2010.
The "Kentucky Bourbon Heaven" package features tickets for the famed thoroughbred stakes race at Churchill Downs on May 1, a visit to the Jim Beam distillery, and a VIP bourbon tasting and meal with Fred Noe, seventh-generation Jim Beam distiller and great-grandson of Jim Beam. Other packages include the final two days of a major golf championship at Pebble Beach; field box tickets to a pro baseball home game on Chicago's South Side; and tickets to a Kid Rock concert and the opportunity to meet the rocker himself.
In addition to the contest, the brand this year will donate $150,000 to Operation Homefront and also donate (through military channels) 10,000 cases of commemorative Jim Beam bottles bearing a special "Operation Homefront" label, according to Kelly Doss, senior director of bourbon and whiskeys, Beam Global.
The brand also is providing a channel for texted donations to Operation Homefront (texting the word "SALUTE" to 90999 will add a $5 donation to the giver's phone bill), and a tool on its Facebook page for sending virtual toasts or personal messages.