Kid Rock's collaboration with Michigan retailer Meijer Inc. is generating strong sales.
His exclusive 4-song CD “Racing Father Time” is a hot seller for the retailer that has nearly 200 stores across the Midwest.
“(Sales) have been very good,” said Gerry Wilding, Meijer's merchandise manager for the retailer's Books and Music department.
The CD, which sells for $4.96, is offered as a companion to the nationally-released CD “Born Free” which is this week's ninth best-selling album, according to Billboard 200.
Meijer and Kid Rock's markets overlap. Sales of the Detroit-based musician's CD put him in the retailer's Top 10 highest-selling artists.
The idea for the exclusive deal came from Kid Rock's camp, Wilding said.
His management approached Meijer in the summer about releasing an exclusive album. The year before, Meijer sold an exclusive CD from Michigan native Bob Seger for a limited time.
“It's turned out excellent,” said Wilding of the “Racing Father Time” CD. “We certainly would do it if Kid Rock wants to do it again.”
Sales of the Detroit-based musician's CDs put him in the Top 10 of the retailer's CD sales.
Wilding characterized Kid Rock's deal with Meijer as another example of the Michigan native's commitment to his home state.
“I would say he's a fan of any business in the state and supports Michigan as a whole,” Wilding said.
Introduced in November, Meijer's exclusivity deal ends Dec. 31. After that, it will be available to other retailers.
SOURCE: The Grand Rapids Press
Kid Rock - 'Racing Father Time' (Meijer Exclusive) Track List
1 - "The Midwest Fall" (one of only true album B-sides)
2 - "Lonely Road Of Faith" (alternate version and previously unreleased)
3 - "Forty" (recorded specifically for the Meijer EP, a John Eddie song (co-written by Rock and re-worked)
4 - "Slow My Roll" (porch version and the other B-side)
Purchase 'Racing Father Time' at Miejer stores or online at Meijer.com