The Detroit rocker and his tour sponsor, Jim Beam, will donate 50 cents from each concert-ticket sale to Operation Homefront, a nonprofit group that assists veterans returning home from duty.
With more than 70,000 fans expected to attend Rocks two July shows at Comerica Park, the organization should net at least $35,000 from his hometown dates alone.
His Rock n Rebels tour kicks off June 26 in West Palm Beach, Fla. The sponsor partnership with Jim Beam will be launched when Rock serves as grand marshal at NASCARs LifeLock 400 race in Brooklyn.
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