BadAss Beer at Chelis in Detroit

OK, I'll make it REAL easy! K? Two products. One bourbon. One beer. Kid has always been a long time Jim Beam bourbon fan. He has forever been a Coors fan. Kid wanted to come out with his own beer. He wanted it to be the pride of Michigan. SO he worked a lucrative deal with Drinks Americas, who specializes in iconic drink offerings, to come up with a NEW beer brand that was him through and through. The big beer moguls usually have a beer and just attach somebody's name to it. This was a Kid made, and Kid produced product from beginning to end. So, far, it is BadAss Redneck Lager, and as we learned today, BadAss Blue Collar Lager...kind of like regular and light, or unleaded.

Now, Kid having this relationship with Jim Beam also decided to attach his name to their NEW Jim Beam Red Stag Cherry infused bourbon. They opted to be the title sponsor to his 2009 Rock 'n Rebels Tour from that relationship. That is why you see him in pics with Red Stag, and pics of big blow up Red Stag bottles.

At the same time he locked in to Red Stag titling this tour, he also wants to introduce his NEW BadAss Beer. But he is on tour this summer. So, alas was born the Red Stag/BadAss Staggerbomb...a 22oz. BadAss Lager with a shot of Red Stag...a boiler maker!

His formal launch for the beer will come around Labor Day with a huge amount of advertising and glitz and glamour that only Kid will do. But he wants this beer...his beer...available to his beloved Detroit BEFORE everyone else gets it. That is why BadAss will have a soft launch in Detroit next Friday.

Kid formed his own beer company with Michigan Brewing Company and Drinks Americas called "Ammerican BadAss Brewing Company." The official beer is American BadAss Beer....Or ABB.

I hope this helps!