Alot of Somebody's Said NOT to Invest in Badass Beer

Kinda like this?

Well, thank you for your candor. NO ONE, I REPEAT NO ONE SHOULD TAKE MONEY FOR ANYTHING ELSE TO EVER INVEST IN ANYTHING. The thing is that we Americans are now solely responsible for our own futures. The govt won't do it and very few employers still do it.

The knowledge comes in simple facts of history. Create a marketable presence. Create a marketable product. Appeal to the masses. That makes a product a success. That makes the company behind it a success.

Realize, that anywhere you go there are people of all different walks of life. There are over 12000 people here. I cannot control who does what nor do I care to be perfectly honest. The more important thing is that people accept information and do with it as they wish. The bigger crime is when people are the last ones to know when they missed a perfect opportunity. I will never back down from providing information and educating the masses for fear that somebody, of their own accord does something they shouldn't do with that information. It's what I do.

And an even greater crime is those who take immense pleasure in protecting the world from other people and from themselves. People need to be given more respect than that.

By the way, I don't believe that I have ever been on EKR. I went there once to vote on the poll for Badass Beer and then, it had a 78% chance of being a success. Most new products out there get around 40%-50%.

Absolutely there are cons. As you have stated, the biggest is that as a publicly traded company, it trades over the counter. Over the counter has notoriously received a stigma as the "Wild West" of investing as the regulations are loosely followed and not enforced. But! That means that bad people step up to take advantage of that, and can artificially depress stock prices and/or force companies out of business by no fault of the company. Also, there have been some real shysters that have put their companies on the market for public trading that simply dupe investors. That all lends to the stigma that FOR THE WRONG REASONS PUTS A WET BLANKET OVER ANY GOOD COMPANY!

In this case, DKAM is NOT on the OTC because of any debt or because of sales or because of any mismanagement. Not even close. It is there because it is still considered a start up coming out of infancy. It is no different than Monster Energy that was on the OTC with the same balance sheet as DKAM at this stage of the game. Then Monster came with that ONE product that changed the company for good. It is why we call the company MONSTER instead of its real name Hansen. People know MONSTER. They don't know Hansen. People do and will know BADASS. They won't connect Drinks Americas. For, this is why HANS Monster stock went from 25 cents to above $400. Even the same thing for Sports Marketing. What company is that? The stock was 10 cents and a horrible balance sheet. It became American Idol/Freemantle Media/19Entertainment and the stock went to $30. Each of these coming from the OTC, or over the counter.

DKAM is on the OTC because of their Shareholder Equity being below $4 million. Many start ups have this situation. Also, because the price is below $4 a share. Once the Badass sales are booked, this takes care of itself. The debt goes away. The Shareholder Equity goes up huge. The price goes up. And remember, DKAM books ALL of Bob's beer sales and shares the profits with him. From there, as

OK, then how bout this?

Who will walk the furthest to get a Badass Beer?

Or, maybe even the most ridiculous Badass Beer pic or video that anybody can come up with.

The gears are turning and no hamster required!

You want some more for instance?

A GREAT marketing person would have:

Had the Beer at Sturgis for 700,000 bike riders. Did Bob perform? Nope. Were there 700,000 Bud or former Bud drinkers there drinking another beer? Yup.

Had the Beer at the Minnesota, NY, and VT State Fairs. Did Bob perform? Yup. How many people missed knowing about the beer? Roughly 2.5 million

Had the Beer Center Stage at Beats and Eats in Detroit Last Week

Had the Beer at Michigan Motor Speedway for the Carfax 400 3 weeks ago. How many beer drinkers were missed? Another 400,000

Ummm does anybody know what Joe Robbie Stadium is now? It is Landshark Stadium. For Jimmy Buffett's Landshark Lager Beer. Now, there isn't a soul out there that doesn't think Kid is bigger now than Buffett ever was! Let's not play April Fool's jokes that Comerica Park is being renamed Kid Rock Park. Let's get it done with Kid Rock's Badass Beer Stadium.

Beyond that, there is his and our Super Bowl ads that EVERYBODY is currently in production on. But of course, those that do this for a living will only do ads of that cost when they have deep nationwide penetration already in place. But the key is that Super Bowl ads carry a much deeper meaning. Running a Super Bowl ad that goes for an extra 3-6 months thereafter takes it into mid 2010 where the beer will have nationwide penetration. And more than the sales is what mocking Bud will do just for the entertainment value alone. Like Etrade baby. It just sticks with you.

There are several more but I'm sure she has her arms wrapped around the entire situation. :)