2010 CMT MUSIC AWARDS RANKS AS THE MOST-WATCHED AWARDS
PREMIERE IN CHANNEL HISTORY
CMT MUSIC AWARDS Up 19 Percent Among P18-49
NASHVILLE June 11, 2010 The premiere of the 2010 CMT MUSIC AWARDS on Wednesday, June 9 scored with 3.04 million total viewers, making it the most-watched awards premiere in channel history.According to Nielsen Media Research, the two-and-a-half hour show scored a 1.42
rating among P18-49, up 19 percent over last year with an average 1.5
million viewers in the key demo.The shows performance from 8-10:30
p.m. drove CMT to become the most-watched network in the time period across
cable with P18-49 and W18-49 impressions.More than 10.8 million
viewers cumulative* tuned in for all related CMT Music Awards
programming, including the live Red Carpet show and encore.
Hosted by Kid Rock, the 2010 CMT MUSIC AWARDS featured performances from country musics biggest stars, including Jamey Johnson, Toby Keith, Lady Antebellum, Miranda Lambert, Tim McGraw, Brad Paisley, LeAnn Rimes, Carrie Underwood, Keith Urban with John Mayer and Zac Brown Band.Presenters included Dancing With the Stars competitors Erin Andrews and Maks Chmerkovskiy, Laura Bell Bundy, Sheryl Crow, Paula Deen, Kara Dioguardi, Gloriana, Faith Hill, Martina McBride, Reba McEntire, Terrell Owens, Hayden Panettiere, Richard Petty, Kellie Pickler, Jada Pinkett-Smith, LeAnn Rimes, Blake Shelton, Jersey Shores Snooki and The Situation, David Spade, Taylor Swift, Kenan Thompson, Carrie Underwood, Luke Wilson, Trisha Yearwood and Zac Brown Band.
The ratings success preludes a full slate of music programming for the network this summer.Making its summer return is the CMT hit
series, THE SINGING BEE, hosted by Melissa Peterman, and the second
annual BIG NEW MUSIC WEEKEND, a world premiere event debuting nine
music videos from superstar artists on CMT, CMT.com and CMT PURE.Also
premiering are new CMT CROSSROADS: JOHN MAYER AND KEITH URBAN and CMT
CROSSROADS: STEVE MILLER BAND and KENNY CHESNEY.
The 2010 CMT MUSIC AWARDS can be viewed in their entirety at CMT.com.The show will be retelecast on CMT Friday, June 11 at 10:00 p.m.; Saturday,
June 12 at 5:30 p.m., and Sunday, June 13 at 7:00 p.m.The 2010 CMT
MUSIC AWARDS RED CARPET SPECIAL will re-air on Sunday, June 13 at 6:00
p.m.All times listed are ET/PT.