The Detroit Lions and music icon, Kid Rock, have partnered to donate 500 tickets to the National Guard and the Paralyzed Veterans Association for this Sundays game vs. the St. Louis Rams at Ford Field.
We are thrilled and honored to partner with Kid Rock in this promotion that allows us both to say thanks to those men and women who have served and sacrificed for our country, Lions President Tom Lewand said.
The partnership extends both the Lions and Kid Rocks previous recognition and charitable donations to service men and women in the U.S. Armed Services. Kid Rock works closely with charitable outreaches that target the military, including the USO (www.uso.org), Operation Homefront and Operation Happy Note (www.operationhappynote.com). He has spent time visiting and performing for troops during multiple trips with the USO. As part of his tour with the USO, Kid Rock has traveled to Iraq, Kuwait, Qatar, Kyrgystan, Italy, Spain, Kosovo and Afghanistan, among others.
Kid Rocks additional military outreach includes the following:
* The rock star teamed up this year with Operation Homefront and Jim Beam to distribute exclusive music and encourage consumers to donate to Operation Homefront on special.
* Kid Rock will soon host a deserving service member at an upcoming concert as part of the Jim Beam and Operation Homefront Salute Soldiers with the Spirit of America program.
* In 2009, Kid Rock donated 50 cents from every ticket sold to select shows of his Rock N Rebels concert tour hosted by Jim Beam to Operation Homefront, provider of emergency financial aid and critical assistance to U.S. troops, their families, and wounded veterans.
* Operation Happy Note is a volunteer effort that provides musical instruments to deployed men and women throughout the world.
Reaching out to U.S. Armed Services has always been important to the Detroit Lions organization. Numerous soldiers and military groups have visited Lions training camp and team practices as special guests throughout the year. Additionally, the team has made several V.A. hospital visits and provided military discounts on tickets at select games.
Perhaps the teams most recognizable military honor occurs at each home game as part of the Hometown Heroes program. Now in its sixth year, the Lions have honored a Michigan National Guard soldier by introducing them in-person to the crowd during the third quarter of each Lions home game at Ford Field. The soldiers are selected by their highest ranking officers in the state and are honored for having recently served their country oversees. On Sunday, the Lions will honor United States Marine Lance Corporal Stephen Wagner who has recently returned from his deployment in support of Operation Iraqi Freedom.
Photo Credit: NFL.com, DetroitLions.com