Kid Rock's taking aim at Bud with new beer
05:59 PM PT, May 12 2009
Oh, Kid Rock. When hes not mashing up Lynyrd Skynyrd with Warren Zevon to produce a massive hit ("All Summer Long"), pimping babes decked out in decidedly non-P.C. Confederate flag bikinis for said song's video or enticing young men to think about joining the National Guard, the self-proclaimed Son of Detroit is trying his hand at creating the next great American beer.
Its going to be called Bad Ass Beer, '' Rock boasted to Rolling Stone magazine recently from his suburban Detroit studio, where hes hard at work recording the follow-up to his multi-platinum 2007 release, Rock N Roll Jesus.
It just tastes like good American light beeran everyday beer, he raves, extolling the fact that his brew will be an all-American endeavor, right down to the hops. Its creating jobs in Michigan at the brewing company. We know people are hurting here so were trying to take that whole approach.
While we wait to see if Bad Ass Beer will come to usurp the likes of Natural Light and Coors as the beer of the American working man, whats even more intriguing to us is the series of competitor-mocking advertisements Rock is working on to promote his new golden dew.
Theres one where it looks like the Budweiser horses, and theyre all up in the air, just freaked out, like they went haywire, and whatever they ride on is smashed up, and it just has my beer sitting in the front. It says, Bad Ass. And and the horses they rode in on, Rock tells the rock mag. Theres another one where we [mess] with Corona. We have an old rusty truck with no tires on it and its sitting on the Bad Ass beer, and it says, 'The only way youll ever see a lemon on it.' "
But for Rock, it all boils down to flavor: Its good, and theres no aftertaste, which sounds like as good a tagline as any -- definitely better than meaningless boasts such as "triple-hops brewed" or "beachwood aged."
Expect Bad Ass to hit shelves in time for Labor Day festivities. Beer run, anyone?
-- Scott T. Sterling
Photo: Associated Press
Nope. Never had Olympia (that I can remember anyway). I remember seeing it at the liquor store. Ahhh. another thing I had to learn when I moved back to Cali. Liquor store vs. bar or store. Also, "will you borrow me some money" vs. "can I borrow some money." Okay, this is turning into an English class.
Yes, I admit it! I started the fart conversation! I'm sorry Scooter. I feel terrible. See what happens when I spend too much time by myself? I get myself into trouble. Never fails, lol.
Back to business then. I loved the Bad Ass Beer commercials you all thought of. Everyone is talented! Am I kissing ass? NO. I never kiss ass. Just call um as I see um. See...I even have lengthy conversations with myself. I do answer. It's the polite thing to do, lol!
Hey there girlie! :) You guys are soooo funny! :)
thats cool scooter - thats all I was looking for :)
... And Bradley, you were the reason I left the site since beginning of June, 2 times actually. The second time lasted about 60 seconds b/c I knew I would be wondering how some of the folks on here were.
I said once I wasn't going to do this. We all laughed and joked one day and shared ideas. Somebody asked somewhere about some ideas. I know what I put together and was well received so I said I came up with the ideas. It doesn't matter. No one here is being courted for their creative talents otherwise I can assure you they wouldn't be here. It's all about Kid and his success and our fan adoration for him in whatever capacity we choose.
Scooter, mine were gone b/c I had popped off and on, & thats alright 'cause most history is gone when you do that, thats kind of what happens when you do that, which I thought everybody knew as common knowledge. NOT EMAILS THOUGH, at least not those I Replied & sent. :) However I did add to your two ideas, yours being A BUD & Corona spoof. I started where a girl is at a bar and asks for a Bad Ass Beer, Kid comes up and says you asked for a Bad Ass & hands her the beer himself... Actually thats the only part that was mine. You added the sweat and the work boots, the cold beer on face. Yes you did do that. Before that portion you tried adding words, I joked sounds like a novel, Tang added yeah Scooter does have a way with words. However being that YOU WERE REFERRING TO ME IN NAME WITHIN YOUR REMARKS THAT ARE STILL HERE, should be a bit of an indication that we were having the discussions. I NEVER REALIZED IT WAS A COMPETITION EITHER, which was why I was surprised. There was no need. Either way, I dont care as long as something good is of it AND not basd on false things. SCOOTER, YOU MAY WANT TO REMEMBER THAT THE SAME FOLKS ON THIS BLOG WERE ON A FEW OF THE OTHERS, WHICH HELPED ME TO BE AWARE. Take it, run with it, use this for a record if need be that I am ok with that and expect absolutely nothing in return other than that you just at least say a few of Kids support members added a bit, dont even use my name, just some of his site mem's added, is fine. At least on the site. I mean I would have thought you'd at least do that much, at least thats a remark you said here, I believe on this post. I think your comment about having to be in it to win it pretty much confirms my impression of your actions. So if thats what ya gotta do Scoot to win, just remember you get what you give.
I won't do this. There was a discussion and I took credit for the two EXACT ideas I came up with...the sweatty girl and Kid in the bar...and mocking the BUD horses kicking a field goal. Instead of going off on me I would ask you to look back into the thread and see where your ideas are that you're referring to? If you changed screen names and all your old posts were deleted I would spend my time taking care of that situation or why your post history only goes back a couple weeks and totals 10. I didn't realize it was a competition and if it was then all I can say is you have to be in it to win it. Sorry. And no, I can not delete your entire posting history for months or years. That's for you and your God to work out.
http://community.kidrock.com/forum/topics/kid-tells-all-to-la-times?x=1&...
yeah you remember the Kid/Girl com part, just forgot the Bobbie part, or at least so it has seemed by the discussions that I had seen. Espec. the one when another member had asked you where the idea came from, along with another of which I had no input on. I maybe wrong, but I am pretty sure for both you had said that they came from... "you". As well as a few other discussions, blogs prior indicated the same. Not looking for comp, owned a marketing company with Pepsico as my first account. Acutally I was blessed in how impressed the were with me as a Pepsi girl and handling bud aspect for my boss too... they not only offered me the account, but said they would back me on getting started. I went to my boss, let her know as well as that if not with her blessing I would decline. She said she was dropping for marriage reasons and to go for it. I did. Did well, but never saw friends for 2 years app., they called me out on it and they were right. So, got out. Because of that work history as well as hopefully anybody would know that you dont put an idea out on a public site if you're looking for funds. I just wanted to make a positive & generous contribution to Kid, since he always seems to be doing that for others. However, I also wasnt looking to get squashed or kicked to the curb. You said youd keep me in loop, not only did you not, didnt even reply to my comments. Just in case it ever matters someday, although I dont agree with your actions or lack thereof, I do forgive. Well, the rest is between you & God... gotta go :)
OmGosh - too funny!
Bad Ass Beer is bad ass! I remember when I was living in MN, the popular beer was Milwaukee's Best. Great beer farts.
Not!
:)
yeah Tang - but from what I can tell scooter forgot all about this....
kid rock has to bring the beer.....i have some funny ass thangs to say but iam not saying
Thank you! Who needs Drinkability when you can get "the softer side of Kid?" lol
I had another idea. I love his play on mocking Bud with the horses breaking free from hauling Bud around in a team with a beer carriage. You know..."F*ck your beer and the horse it rode in on?"
Anyway, the most famous beer ads were the Bud horses. And in particular, you know the one where the horses are playing football and kicking a field goal. Two cowboys off to the side and one says, "Do they always do that?" And the other guy says, "Nope. They usually go for 2."
Well, imagine the same set up with the horses lining up for a field goal. The camera zooms in to one horse kicking the ball and suddenly the camera pans out as the ball screams into Kid's outstretched right hand like velcro. In his left hand is a Bad Ass Beer. Behind him are several hundred regular American people. All in work clothes, hard hats, one on a motorcycle. He takes a swig, drops the ball, wipes his lips with his wrist and says....
"You're blocked. Game over."
The crowd behind him goes nuts cheering as the camera pans out.
I LIKE IT !!!!!!
Actually Bobbie! I was thinking Kid's fans could come up with an ad for him. I love your theme. A hot girl but in shorts and workboots, a little sweat. She walks up to the bar, takes off her cap, and shakes her hair. She yells, "Hey Bartender! I need a beer. I need a BAD ASS BEER! Then, Kid walks up next to her. She looks at him. He looks at her. He says, "I'm a BAD ASS darlin. Would you like my beer? The camera zooms into his beer label as he takes the cold, cold bottle and holds it against her face.
Then the caption comes up...."Kid Rock's BAD ASS BEER........When life makes ya sweat"
That is really a good idea.... I bet he would like that :)
Kinda along the same lines as Red Baron Pizza with the handsome man in the Red Baron airplane, if you remember those commercials! LOL!
what else ya got?
i love a redneck women .............just know ........not to fuk with us...................rite in anywayshapeform.............
I am down for a cold beer anytime!! You wont ever catch me walking red carpets drinking high dollar wine.!Put a beer in my hand and I will crawl those carpets or gravel..Yes I am a Red neck woman!!
Make'n jobs for people right now!That is Awsome,Thank God for that...
I cant wait to try Bad Ass Beer!
Way to go Kid !!!!!!!!!
God Bless you
Christy
im down 4 some ideas looking 4 my swim suit hol on
got a cabin 4 rent near la 4 4days
LA .........labor day badassbeer
KID ROCK keeping it REAL~ With BAD ASS BEER~
imikimi - Customize Your World!