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Kid Introducing Another Beer...BadAss "Blue Collar Lager"

  • Scooter_4's picture
    Kid Introducing Another Beer...BadAss "Blue Collar Lager"
    Scooter says (24 Aug '09)

    No joke! It was out there and somehow I missed it a couple months ago. Nothing in the press yet as this is all conceptual until the formal launch of BadAss from what I can see. Makes sense though. Who was it said they wouldn't touch anything with "Redneck" on it? Well, now you're covered! And I bet the "Red"neck is in fact a vibrant Red label on the neck..nonetheless a play on words for everyone.

    So, Blue Collar Lager for those that feel the need to be noticed! More than likely..."Light and White!"

    Where? A trademark filed the same day by MBC for Redneck Lager was Blue Collar Lager.

    The way I see it, Kid just easily doubled sales of his brand. And I would suspect even more to come over the next year!

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Scooter_4's picture
on Mon, 08/24/2009 - 1:09am

No joke! It was out there and somehow I missed it a couple months ago. Nothing in the press yet as this is all conceptual until the formal launch of BadAss from what I can see. Makes sense though. Who was it said they wouldn't touch anything with "Redneck" on it? Well, now you're covered! And I bet the "Red"neck is in fact a vibrant Red label on the neck..nonetheless a play on words for everyone.

So, Blue Collar Lager for those that feel the need to be noticed! More than likely..."Light and White!"

Where? A trademark filed the same day by MBC for Redneck Lager was Blue Collar Lager.

The way I see it, Kid just easily doubled sales of his brand. And I would suspect even more to come over the next year!

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ANGELIQUE LACRISSA's picture

all i need::} good pics thanks for sharing was your jingle inspirered by beautiful girls...thats what song came to mind as i read red it

ANGELIQUE LACRISSA's picture

almost wrecked em ...................rectum

bluesuedeshoe's picture

Man is homophobic.....keeps edging away from the guy in the back....ahahahahaha. Almost lost the damn thing.

Scooter_4's picture

"Got my toes in the water....ASS in the sand....Not a care in the world...A cold BEER in my hand!"

Only Kid and ZacBrown! Brilliant! Stay tuned!

bluesuedeshoe's picture

Myself, I favor "Uncle Kracker's Pale White Lager." Never happen, but I like it. LOL!

ANGELIQUE LACRISSA's picture

amos 7 8 9 good nite my sweet lil peeps

i miss kid rock

there must be a concert coming round fl sometime
i am begining to have withdrawels..
please lord send them to fl to play

someday anyday soon

bluesuedeshoe's picture

Not just beer....look at the length and breadth of the product here....all under "Kid Rock"...pretty interesting, just in the millions he's made for himself, his family, his label....(unfortunately, not his band). Think the professor'd be pretty interested, especially if you are in Michigan.

bluesuedeshoe's picture

Think this would be an excellent case study, plus you could probably send a letter to Vector and get permission to tape an interview for your presentation with him.

Wish you the best of luck. And an A.

ANGELIQUE LACRISSA's picture

gosh he is so smart

how can one not get inspired

i mean that belt buckle just...
makes me wanna make stuff
haaaaaaaaa
my brain cells feel great they both are just fine lol

ANGELIQUE LACRISSA's picture

that is cool
very good thinkin..
got to respect him he is very smart...
thanks scooter the ever mighty
computer master jedi
formation , information
translator u rock

but seriously, i have just read the rest ,, um i like the sportsy one,
white cracker lmassoff.... omgosh though, u guys
that is fukin brilliant really..

the beer can come in many forms what is your fav
type deal>?? i git it.. what about like an energy beer
white- lite low fat
rockin the beer gut ?? can u believe this song om lordy i have never.

Scooter_4's picture

So I'm sitting here toying around with completing the "All American" BadAss offering. I'm pretty sure that's where Kid is going. We have "Red"neck Lager, "Blue Collar" Lager, so what will "White" be? We have to be OHHHHHH so careful on this one so the NAACP doesn't find its way into our business!

So, I'm thinking...

We have the neck, and the collar covered, so nothing else works except maybe..

White Hat Lager

Then we can go elsewhere...

Bad Boy White Lager

White Night Lager

White Cracker Lager :-)

White Moon Lager

White Country Lager

White Rock Lager

White Trash Lager

My personal favorite is a parody on Budweiser...

White Stallion Lager!

What's going to happen here is pretty simple. Folks will simply come to know Kid's beers as BadAss Red, or BadAss White, or BadAss Blue. Beyond that, it becomes ABB Red, or ABB White, or ABB Blue. Or, for others, Kid Red, Kid White, and Kid Blue. So many names..one beer. This is how worldwide brand acceptance is created!

kidrockschic's picture

He might be. He doesn't seem to have much of a sense of humor. He seems like a hard ass so far. Hope I'm wrong but he's already sent us like 3 emails with more stupid instructions. This is not going to be the gravy course I thought it was. I guess there are no gravy courses in the MBA program....I digress.

kidrockschic's picture

good idea, when I am in Michigan, I'll buy a case and send it to him. I think he's in Tampa. I haven't seen it anywhere here for sale yet.

kidrockschic's picture

I haven't read all the requirements for the assignment but will know soon. I have to commit to something by Sunday. If he allows it, I'm definately doing it! It's a new class so I don't know this professor's personality just yet. I'm sure it'll give him something to talk about. I do know that it has to be a new product launch nationwide and in one international country. I'm thinking Amsterdam. Keep the ideas and info on the beer coming!

redneck garbage?

The Great One's picture

Fantastic! No redneck garbage for me

Richard_30's picture

Great idea chic.....look at the grassroots all American aspect. I think it could be the biggest beer launch in decades, cause its all American. It's ours, all the hard working people of America. It's Badass

Scooter_4's picture

From a marketing angle, Kid is over the top. Heartland America, timing is perfect for taking advantage of a depressed economy, folks need jobs, BUD sold out to the Belgians so folks want their OWN American made..American owned beer. Red, White, and Blue theme. Everyone is a BadAss to their own degree. Parody on the big beer moguls through advertising. Plus, he can bring it to market at a fraction of the cost of the big moguls by working with Drinks Americas. Brilliant! You'll get an A.

Scooter_4's picture

Absolutely!

kidrockschic's picture

Hey Scooter......

I'm working on a marketing project for my MBA...I was thinking of choosing this Beer stuff for my project. Can you help?

Totally serious.

Scooter_4's picture

Now, what will he call the "chest" version? Double Blonde Lag Her? :)

No wait! The Red, White, and Blue theme! we need a White term!

Mz J's picture

They is great!

Scooter_4's picture

Yep, hope he never grows up! In fact, would be good if he backed up a bit more! Like Benjamin Button even! Check this out! Hilarious!

http://tinyurl.com/necuwz

Scooter_4's picture

Amazing huh? And with all that, he's still just a "Kid". Imagine how great he will be when he grows up? lmao! We pray it never happens! :)