Kid Rock Urges Guys to Get Off the Couch and Out of the House to "Unleash" for a Bold Night Out

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    Kid Rock Urges Guys to Get Off the Couch and Out of the House to "Unleash" for a Bold Night Out
    Posted by
    WebCrew
    October 24, 2011

    Jim Beam® and Kid Rock are building on their long-standing relationship by partnering to help music and bourbon fans alike get out of their boring day-to-day routine and into a night where they can "Unleash Their Spirit" with the Brand's newest bourbon, Devil's Cut™.

    The award-winning musician and Devil's Cut came together this weekend and scoured Twitter to find guys 21+ talking about their dull weekend plans. Building off the newest innovation, Devil's Cut Bourbon, and its unique production process – that unleashes liquid trapped within the barrel wood – a handful of unsuspecting guys were sent a personalized video from @JimBeamOfficial with special instructions on how to "amp up" their night straight from a rock star who can unleash with the best of them – KidRock.

    Five lucky fans were challenged to "Unleash Their Spirit" with Kid Rock. He dished out five all-inclusive VIP trips to his concert in Atlanta next month to Twitter users who were in most need of a bold night out.

    "Devil's Cut is the go-to premium bourbon for situations when guys are forced to make the bold choice - do I go home and hit the sack, or go out and kick it up a notch?" said Rob Mason, Director, U.S. Bourbons, Beam Inc. "Because of his bold personality, Kid Rock is the perfect person to urge guys to make that choice to go out with their buddies for what could be an unforgettable night."

    Read the full article at PRNewswire.com.

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WebCrew's picture
Submitted by WebCrew
on Mon, 10/24/2011 - 10:15am

Jim Beam® and Kid Rock are building on their long-standing relationship by partnering to help music and bourbon fans alike get out of their boring day-to-day routine and into a night where they can "Unleash Their Spirit" with the Brand's newest bourbon, Devil's Cut™.

The award-winning musician and Devil's Cut came together this weekend and scoured Twitter to find guys 21+ talking about their dull weekend plans. Building off the newest innovation, Devil's Cut Bourbon, and its unique production process – that unleashes liquid trapped within the barrel wood – a handful of unsuspecting guys were sent a personalized video from @JimBeamOfficial with special instructions on how to "amp up" their night straight from a rock star who can unleash with the best of them – KidRock.

Five lucky fans were challenged to "Unleash Their Spirit" with Kid Rock. He dished out five all-inclusive VIP trips to his concert in Atlanta next month to Twitter users who were in most need of a bold night out.

"Devil's Cut is the go-to premium bourbon for situations when guys are forced to make the bold choice - do I go home and hit the sack, or go out and kick it up a notch?" said Rob Mason, Director, U.S. Bourbons, Beam Inc. "Because of his bold personality, Kid Rock is the perfect person to urge guys to make that choice to go out with their buddies for what could be an unforgettable night."

Read the full article at PRNewswire.com.

Comments

cassie22's picture

Wed, 10/26/2011 - 12:29pm — cassie22
carving out pumkins is a face u tryin to hide . rk said tht plpe
Beverly Ann Williams's picture

Wed, 10/26/2011 - 12:36am — Beverly Ann Williams
What I wouldn't give for the chance to meet the man that inspired me to walk again!
Duke'sHilltopHouseHonolulu's picture

Wed, 10/26/2011 - 12:05am — Duke'sHilltopHo...
I can't speak for those others you mentioned. I know last weekend was anything but everyday boring for us. We flew to NYC partied in Times Square....Stayed in a Cool Corner at The W overlooking the mayhem of life down below. Had a dozen roses and a bottle of Champaign waiting for my women in the Limo at the Airport when we got in. I was happy to find that the bar in the Living Room at The W had Bookers. While I have not tried your Devils Cut as of yet I do enjoy Bookers. NYC was great.....even got my picture taken with a real life pimp!!!
Kim_153's picture

Tue, 10/25/2011 - 3:53pm — Kim_153
Hey! What about the girls? Girls gotta have some fun too!
STAUTER007's picture

Tue, 10/25/2011 - 1:47pm — STAUTER007
Yeah I saw that shit too. Way lame. Six hundred and fifty dollars for one ticket. I was like man... if you spend that much on one ticket then you buy 2. Really... what should you wear then? I am going to kick that around. Anyway don't be hatin on pumpkin carving...Didn't you hear??? That's all the rage this year!
brenda_32's picture

Tue, 10/25/2011 - 1:18pm — brenda_32
Love the videos..they r great..let's see if these boys can stand up 2 a night out with the #1 BASS ASS BOY OF DETROIT...SHOW THEM HOW IT'S DONE BOBBY....HOPE U HAVE A BLAST AND THEY ENJOY THE NIGHT AND I AM SURE THEY WILL HAVE MEMORIES 2 LAST A LIFE TIME..WISH I CUD B THERE 2 SEE IT 4 MYSELF...LIVE LIFE WITH LOTS OF SMILES,LAUGHTER AND GREAT X'S..THAT'S WAT IT'S ALL ABOUT.LOVE SEEING UR SMILE BOBBY AND LOOK FORWARD 2 SEEING/HEARING MORE FROM U...GOD BLESS AND SENDING U LOTS OF LOVE & XO' s
Nixx Bieber's picture

Tue, 10/25/2011 - 7:05am — Nixx Bieber
:-) funny posts.... there is NO party like a KR party!!! Have fun peeps!
kidrock40's picture

Tue, 10/25/2011 - 6:28am — kidrock40
I'd damn sure get off my ass for that party in Silver Springs, That Devils Cut is some damn GOOD! I'd bring the cigar's. And learn how a icon does it. Hell I'd take notes for sure.
MsBehavin's picture

Tue, 10/25/2011 - 2:54am — MsBehavin
LMMFAO :-) i just had to sign in ---and point out---there is not one Dudely post on this thread--LMMFAO as for myself--i KNOW i can out-drink--out-smoke--out raunch--ANY dude on the face of this Earth :-) That being said--i thought it was really funny how all the Chics got pissed off--- Enjoy this night bored Dudes :-) Hell~i may see Yous there that night --out in the crowd somewhere:-) The place is not all that big---Welcome to Atlanta :-)
stephanie_95's picture

Tue, 10/25/2011 - 1:56am — stephanie_95
hey not fair why only guys,I love Jim Beam. I am not a twitter person either. I am the Biggest Kid rock fan you help me get through a real bad time in my life . if it wasn't for your music. I wouldn't have made it through the last 4 years. I was married to my high school sweetheart for 28 years, who started battering me 4 years ago. I have not been out or had a good time since I seen you at 98 rock fest in florida in 2008. I love your old music & rock n roll Jesus & born free helped me through last 4 yrs .I have an autistic son who tells me ( he is very intelligent) when he becomes rich he is going to pay you to come meet me. he knows all the lyrics (edited of course ! ) Thank you 4 ONLY GOD KNOWS WHY my favorite! You need to do something for us ladies too! Looks like I will have to wait until me son becomes rich.I am a KRC fan club member . think of us ladies KID!! I love u always. Stephanie
Gloria_5's picture

Tue, 10/25/2011 - 12:14am — Gloria_5
I have Devil's Cut on my Jim Beam shelf!!!!! YUMMY
brenda_32's picture

Mon, 10/24/2011 - 9:17pm — brenda_32
Let's see if these boys or so called men can stand up 2 the woman...woohoo!!!!! I am all 4 this 1...I wanta watch this go down...lol GIRL POWER will OVER POWER.....GOD BLESS AND SENDING U LOTS OF LOVE & XO's BOBBY
Tammy - I'm the one.'s picture

Mon, 10/24/2011 - 8:21pm — Tammy - I'm the one.
I have got to make this happen...You & me Kid !
Stacy_4's picture

Mon, 10/24/2011 - 8:14pm — Stacy_4
No Girls Kid? What happened! Not feelin the love. But I would meet you anytime at The Wood Shop, Taps or even Union Station (doubt you would want to hook up there), Hell I'd even go to Springfield Bar or Four Seasons for an ice cold beer with ya......Holly Girl (Lovin the Country Life)
ruthie49's picture

Mon, 10/24/2011 - 6:17pm — ruthie49
hey Darlin, i'll take some of that Jim Beam, and give you one hell of a night, Bobby your the best. love you darlin.
mary mckinney's picture

Mon, 10/24/2011 - 6:08pm — mary mckinney
give me 5 shot's of jim beam, and ill show you how to get the party started , oh yea and iam a woman 63 yrs. young . hell yea.
ChippewaPrincess's picture

Mon, 10/24/2011 - 5:51pm — ChippewaPrincess
Thats Fire Water for us "Ingin's' , can't imagine my oldest having this kind of unforgettable night out challenge. Man oh Man
Ali Freeman's picture

Mon, 10/24/2011 - 4:51pm — Ali Freeman
They shouldve gootten off the couch and fought for tkts like I did!!!
Ali Freeman's picture

Mon, 10/24/2011 - 4:50pm — Ali Freeman
WRONG KID WRONG!!! I HAVE tkts for that concert in Atl... but you are giving the GUYS VIP pkgs ... WRONG!!! They will NEVER appreciate you like us girls!!! WE CARE!!!
ruth23's picture

Mon, 10/24/2011 - 12:19pm — ruth23
GIRL POWER!!!!! Show the females some love too!!! That's ok, I will show em how it's done on the cruise!!!!!!!!
Margo C's picture

Mon, 10/24/2011 - 12:18pm — Margo C
Yeah really, guys only? Ain't that some bullshit! Eh, I don't drink whiskey anyway, it doesn't agree with me...whenever I drank it, the night would always start out great, but end very bad :(
Lady Viper's picture

Mon, 10/24/2011 - 12:02pm — Lady Viper
Really GUYS only? Boooooo! I out drink most men LOL Maybe I just drink to much! LOL
Outside The Box's picture

Mon, 10/24/2011 - 11:57am — Outside The Box
Hey, hey now we girls need nights out once in a while as well especially when you have kids! A night out to just be ... :)
pinckney_fans's picture

Mon, 10/24/2011 - 11:23am — pinckney_fans
Jim and I are laughing out loud over this post :) Those 5 boys will soon find out what we've known for years - Kid throws a party that doesn't allow you to consider going to bed.
SherZ's picture

Mon, 10/24/2011 - 11:02am — SherZ
Right On!
laura carr's picture

Mon, 10/24/2011 - 10:53am — laura carr
Yea we know who takes care of him on sat nite lido deck party its me a girl
samiam0917's picture

Mon, 10/24/2011 - 10:40am — samiam0917
You guys usually get it right but I'm afraid this time you were a bit off the mark w/this guys-only promotion. There's nothing in this article that couldn't apply to women and Kid Rock, of all people, surely knows that women know how to "kick it up a notch" to "amp up" a night, too! :) Gotta say, I'm a little disappointed.
Vicki D's picture

Mon, 10/24/2011 - 10:24am — Vicki D
What about US WOMEN??? I've been trying to see you in concert for Years, and Finally will see you on the Cruise Ship in April!! (and you only live 15 or less minutes from me!!)
laura carr's picture

Mon, 10/24/2011 - 10:24am — laura carr
Hey what about the girls? Well you can kick it up 2 notches at fillmore cause us girls are gonna chill more!!! See you there mfer...