About The New Tour:
Kid Rock and a team of Detroit titans will donate money to local charities, causes and individuals via the Kid Rock Foundation, all along every stop of his underplay club tour. Radio station partners in each tour market will help determine those individuals and organizations in need.
Kid Rock came up with the idea for this tour to coincide with the launch of his new single "Care," from his critically acclaimed platinum-selling 2010 album "Born Free." Says Kid Rock, "The song says 'the least that I can do is Care' - and I want to put my money where my mouth is. Everyone knows that Detroit is hurting. But I want to show that even though we don't have a lot on our own plate, it doesn't mean the people of my hometown don't have compassion to share with others all over the country. At the end of the day we're all Detroit, we're one country, one family".