Kid Rock Talks About His Michigan-Made Beer, Badass American Lager

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    Kid Rock Talks About His Michigan-Made Beer, Badass American Lager
    Posted by
    WebCrew
    September 07, 2011

    Here are more highlights from an article by 'Michigan Live' where Kid Rock is interviewed talking about his 'American Badass Beer.'

    In the winter of 2008, Belgian giant InBev, makers of Beck’s and Stella Artois, acquired the iconic American beer maker Anheuser-Busch Cos. for $52 billion, creating Anheuser-Busch InBev.

    Kid Rock said Tuesday he was so annoyed by the development, it inspired him to start an American beer company of his own and “instill American pride,” at least in his own way, in the beer industry.

    It's only sold in Michigan and will be available at the Allegan County Fair Saturday, Kid Rock said. Kid Rock also said he's helping the state's economy, as he’s hired eight people to help get the beer into more hands.

    As for drinking a beer named after you, Kid Rock said he gets left with a “sweet hangover” and that it’s hard to get too upset when it's your brew.

    “You don’t complain as much,” he said of a Badass American Lager hangover.

    Read the full article at MLive.com.

    Photo Credit: American Badass Beer / AmericanBadassBeer.com

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WebCrew's picture
Submitted by WebCrew
on Wed, 09/07/2011 - 10:42pm

Here are more highlights from an article by 'Michigan Live' where Kid Rock is interviewed talking about his 'American Badass Beer.'

In the winter of 2008, Belgian giant InBev, makers of Beck’s and Stella Artois, acquired the iconic American beer maker Anheuser-Busch Cos. for $52 billion, creating Anheuser-Busch InBev.

Kid Rock said Tuesday he was so annoyed by the development, it inspired him to start an American beer company of his own and “instill American pride,” at least in his own way, in the beer industry.

It's only sold in Michigan and will be available at the Allegan County Fair Saturday, Kid Rock said. Kid Rock also said he's helping the state's economy, as he’s hired eight people to help get the beer into more hands.

As for drinking a beer named after you, Kid Rock said he gets left with a “sweet hangover” and that it’s hard to get too upset when it's your brew.

“You don’t complain as much,” he said of a Badass American Lager hangover.

Read the full article at MLive.com.

Photo Credit: American Badass Beer / AmericanBadassBeer.com

Comments

70's love's picture

Fri, 09/16/2011 - 2:03am — 70's love
xxoo
Patty_23's picture

Sat, 09/10/2011 - 7:41am — Patty_23
And that my friend, is why we love you...............thanks for caring and keeping it real..........Hugs.
TLCinTexas's picture

Fri, 09/09/2011 - 9:17am — TLCinTexas
I am ready for some of that Badass Beer! Any idea if it will be in Texas in the near future? I wish I could order it off your site!
mslittlewing's picture

Fri, 09/09/2011 - 4:27am — mslittlewing
I think this is a very admirable of Robert Ritchie to employee residents and give back to the State of Michigan economy. Bringing us a good source of an American Lager with a better taste than any ordinary standard beer you can pick up. Such an American Badass. Mr. Rock reaches down into his Michigan Pride again. Truly proud to be a music fan of yours.
just because's picture

Thu, 09/08/2011 - 9:33pm — just because
Hoping you will be selling nation wide soon. Employ many, many more!
Merrilyn's picture

Thu, 09/08/2011 - 8:58pm — Merrilyn
Please start selling outside Michigan. Agree with Doctam82 we'd like to buy it if NC.
doctam82's picture

Thu, 09/08/2011 - 8:37pm — doctam82
Love me some Badass...could you send it to NC so i don't have to bootleg it across state lines. I have to ration it until i know family is coming down to visit!
amygoffinet's picture

Thu, 09/08/2011 - 8:04pm — amygoffinet
Hoping to be able to get the BadAss Beer in Indiana? Luv me some KR!!!!!

Thu, 09/08/2011 - 3:20pm — Bobbie Jean_2
God Bless Always, wishing You multiple continued success - like a train without brakes!!! Just Keep Goin' :)))
Diana_11's picture

Thu, 09/08/2011 - 1:47pm — Diana_11
Love my BadAss Beer!
SherZ's picture

Thu, 09/08/2011 - 12:04pm — SherZ
A little bartender 101 fo'ya, drink lotsa water throughout the day & even in between beers. This keeps U hydrated and really helps prevent hangovers, BIG TIME!!! :)

Thu, 09/08/2011 - 10:41am — K8
AJAY, I have to agree with you. I really look forward to supporting BadAss Beer, if and when it arrives in Southern Florida. I really like your thought behind "Americanized Marketing". It will only make it more desirable. Sadly, Anheuser was just another victim of foreign take~over. We too, lost Rolling Rock out of Latrobe, PA. We do still, though, have UNION MADE PBR! Seems like our American cos and unions are getting the brunt of our nations poor choice making abilities. If the powers that be are listening...CHILLIN THE MOST WITH A BADASS BEER AND SOME BADASS FRIENDS WOULD BE THE ICING ON MY CUP CAKE :p
Finewine's picture

Thu, 09/08/2011 - 10:32am — Finewine
Hey Kid, I am a Yakima, Wa girl. Just saw that you use Yakima hops in your beer. Good choice!!! I grew up next to a hop yard:) lol (Farm girl) I can't wait to try American Badass Beer. You should visit the Yakima Valley. I think you would like it. Love you, your music, and I know I will love Badass Beer!!!!
Terri D.'s picture

Thu, 09/08/2011 - 9:39am — Terri D.
Badass made it to the UP!! Us YOOPERS are proud to have it up here too :) I had to bootleg some to Wisconsin last weekend!!!
blondie17's picture

Thu, 09/08/2011 - 9:20am — blondie17
Can't wait for the show DDD to be on.
Margo C's picture

Thu, 09/08/2011 - 7:44am — Margo C
I'd been drinking Budlight for like 20yrs. but when Badass became available in my area I wanted to support Kid & Michigan, so I started drinking it, occasionally I'll have a Budlight, but now I actually prefer Badass....never thought I'd say that!! It really is good. Once in a while I'll have one too many Badass, I call it a Badass hangover ;p Hope it becomes available in all states someday.
ajay's picture

Thu, 09/08/2011 - 2:55am — ajay
Would like to try it...probably never will get to being i live in Southern Illinois. Didn't realize we lost Anheuser Busch in 2008. Lot of that used to come right out of St. Louis, MO. One of my stomping grounds for concerts. Very ironic to me to say the least...Kid ought to think about distributing it in the US only. Outside of Michigan. Promote it as an American beer made in the US...something like one of a dying breed. Make it affordable and get it out there to all of us. I know there are a lot redneck beer drinkers here in Southern Illinois and that is a fact...not bullshit...Pull a few spots during the football games this season advertising it...college as well as pro. Just a thought. Shame Anheuser-Busch is gone. Ain't a whole lot that is American made anymore and it gets chipped away more everyday..that i definitely agree with Kid Rock/Bob Ritchie....
PKL's picture

Wed, 09/07/2011 - 11:59pm — PKL
no complaints here but theres a few reasons behind all that...
mom2300_2's picture

Wed, 09/07/2011 - 11:28pm — mom2300_2
Heres a lil song for you ~~ OH I WISH I WAS A BADASS HANGING ON A TREE,,,BOB WOULD COME ALONG AND TAKE A DRINK OF MEEEE ("-") Love from ALABAMA
Joe Custoza's picture

Wed, 09/07/2011 - 11:08pm — Joe Custoza
This would make a good shirt with cut off sleeves... Can you let me know where I can shirt XXL size, don`t worried about the sleeves I will cut the off myself. Thanks
Outside The Box's picture

Wed, 09/07/2011 - 11:06pm — Outside The Box
YAY-the tank tops were brought back "You Want A Taste of This" I just ordered mine-It's gonna be my nightie-it makes me laugh and smile!!! Badass Beer, now just got to try it one of these days! Cheers! :)
JYNGLZ's picture

Wed, 09/07/2011 - 10:57pm — JYNGLZ
YES!
alissa_2's picture

Wed, 09/07/2011 - 10:54pm — alissa_2
Wish i had a Badass Beer. And the Badass Man, Yum Yum xoxoxoxo Much Love Always
Mary in Ohio's picture

Wed, 09/07/2011 - 10:52pm — Mary in Ohio
I can't wait to try it ;)
Outside The Box's picture

Wed, 09/07/2011 - 10:48pm — Outside The Box
:D