Kid Rock Narrates ESPN "Bad Boys" 30 for 30
Watch tonight at 8PM EST
"Few teams in professional sports history elicit such a wide range of emotions as the Detroit Pistons of the late 1980s and early '90s. For some, the team was heroic -- made up of gritty, hard-nosed players who didn't back down from anyone. And for others, it was exactly that trait -- the willingness to do seemingly anything to win -- that made them the "Bad Boys," the team fans loved to hate."
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Kid Rock on Silicon Valley Premiere
Watch Kid Rock on the premiere of Mike Judge's new HBO series Silicon Valley, Sunday 4/6 at 10PM.
For Immediate Release
Adderall™ and Kid Rock To Launch New Energy Drink "Adderall Up!"
Immediate and Extended Release Drinks Aimed at Athletes Of All Ages (By Prescription Only)
April 1, 2014 - New York, NY - Shire Plc and Kid Rock are pleased to announce the launch of a new sports energy drink, "Adderall Up!" The new energy drink, which will be available in Immediate Release and Extended Release formulas is expected to be available for purchase (with prescription) by the end of 2014. The brand is in talks with the FDA for a prescription free formula to follow. The immediate release formula is intended to provide a short burst of energy, while the extended release formula is meant to provide power for longer endurance activities. Initial flavors will include Grape, Raspberry, and Speed Juice, which is a special secret blend of tropical fruit flavors.
Says Kid Rock "For the first 20 years of my career to get ready for a show, or even for playing basketball with my friends, I relied solely on cocaine. Since the advent of Adderall, I haven't touched the stuff. When (Shire CEO) Flemming approached me about an energy drink, I couldn't believe no one had done it yet. This is a no-brainer. When I'm on stage I need energy, hydration, and focus - Adderall Up! gives me all of that. I’m just hoping someday we can work out a way to incorporate Badass Beer into the equation, but for now we’re starting healthy."
Says Shire CEO Flemming Ornskov "No...