Kid Rock turned 40 in January.
His latest album Born Free is a slice of heartland country-rock.
And for the first time in his career, the man otherwise known as Robert James Ritchie avoided the Parental Advisory tag warning of explicit content on a record.
Some could argue Ritchie has finally gone soft and embraced middle age.
Yes, Kid Rock rose to fame with rap-metal anthems "Bawitdaba" and "Cowboy;" relished a bad-boy image fuelled by drugs, alcohol and strippers; and earned plenty of media attention for a punch-up with ex-wife Pamela Anderson's former husband Tommy Lee and an infamous